About Shrinija
Shrinija Kummari is a dedicated analytics professional with a passion for transforming data into actionable business insights. As a Sales and Marketing Analytics Intern at JustPaid, she focuses on understanding customer behavior, optimizing marketing campaigns, and supporting data-driven decision making.
With a strong foundation in data analysis and marketing principles, Shrinija brings fresh perspectives to the team. She specializes in analyzing sales funnels, customer acquisition metrics, and marketing performance to help JustPaid optimize its growth strategies and better serve its customers.
When she's not diving deep into analytics dashboards, Shrinija enjoys staying up-to-date with the latest trends in marketing technology, data visualization, and customer experience optimization.
Expertise
Sales Analytics
Sales funnel analysis, conversion optimization, lead scoring, pipeline management
Marketing Analytics
Campaign performance, customer acquisition cost, attribution modeling, ROI analysis
Data Visualization
Dashboard creation, reporting automation, data storytelling, insights presentation
Customer Insights
Behavioral analysis, segmentation, customer journey mapping, retention analysis
Recent Articles by Shrinija
ASC 606 for SaaS: The 5-Step Model Explained
ASC 606 revenue recognition for SaaS companies — the 5-step model broken down with real examples. Learn when and how to ...
The Gap Between Your CRM and Your Billing Data Is Where Churn Hides
JustPaid and Attio now sync billing data into your CRM in real time — so your team sees payment health, MRR, and churn r...
The Trust Problem: Why Businesses Are Scared to Let AI Agents Actually Do Things
Everyone wants AI agents—but most companies freeze when it's time to let an agent actually act. Why the trust gap isn't ...
Connect with Shrinija
Interested in discussing analytics, marketing insights, or data-driven growth strategies? Let's connect and share ideas!
