AI-powered billing automation vs traditional subscription management

Why B2B companies choose JustPaid over Recurly

Recurly has built a powerful platform for subscription businesses, processing over $12B in annual payment volume and serving 67M+ active subscribers. They excel at B2C subscription management for streaming services, media companies, and consumer subscriptions with features like churn mitigation and payment recovery.

But B2B billing is fundamentally different. Enterprise contracts have custom terms, usage-based components, and complex payment schedules that don't fit subscription templates. JustPaid was built from the ground up for B2B complexity—our AI reads contracts, handles any billing model, and runs intelligent collections automatically. Here's how we compare:

Built for B2B complexity, not B2C scale

Recurly excels at high-volume consumer subscriptions—think streaming services with millions of $9.99/month subscribers. Their infrastructure handles massive scale with 650M webhooks monthly. But B2B is different: lower volume, higher complexity. Each contract is unique, with custom terms, negotiated pricing, and enterprise procurement processes. JustPaid's AI understands this complexity natively, while Recurly requires you to fit enterprise deals into subscription plan templates.

Contracts vs plans: The fundamental difference

Recurly thinks in "plans"—predefined packages that customers subscribe to. That works for consumer products. But B2B customers don't pick plans; they negotiate contracts. Multi-year agreements, custom SLAs, usage-based components, annual escalations, milestone payments. JustPaid's AI reads any contract format, extracts all billing terms automatically, and creates the right invoice schedule. No plan configuration required.

Enterprise payment terms vs instant charges

Consumer subscriptions charge cards immediately. Enterprise B2B works on invoices with Net-30, Net-60, or Net-90 terms. Recurly's architecture assumes you'll charge a card on file; JustPaid's assumes you'll send an invoice and need to follow up on payment. Our AI runs personalized collection sequences, understands when to escalate, and predicts which invoices need extra attention—critical for B2B cash flow management.

No minimum volume requirements

Recurly requires $1M+ in Total Payment Volume for their Subscriptions plan. That makes sense for their target market of high-volume B2C businesses. JustPaid has no minimums—we work with startups billing their first enterprise customers and scale with you as you grow. Whether you have 10 contracts or 10,000, our pricing scales fairly.

AI that learns B2B patterns

Recurly's AI focuses on churn prediction and payment recovery for subscription businesses—important for B2C retention. JustPaid's AI learns B2B-specific patterns: which customers pay early vs. need multiple follow-ups, optimal invoice timing for different industries, when to escalate to finance vs. the business owner. After a few months, JustPaid knows your customers' payment behaviors better than your AR team.

When to choose JustPaid over Recurly

Recurly is excellent for consumer subscription businesses with plan-based pricing. Choose JustPaid when:

• Your business is B2B with negotiated contracts, not B2C with standard plans
• You have custom enterprise agreements that don't fit subscription templates
• Your customers pay on invoice terms (Net-30/60/90), not card-on-file
• You need AI that reads contracts, not AI that predicts churn
• Your payment volume is under $1M TPV (Recurly's minimum)
• You have usage-based or hybrid pricing models
• Collections and AR management are bigger challenges than subscriber retention
• You want to be operational in days without complex plan configuration

The JustPaid advantage for B2B

B2B companies switching from subscription platforms to JustPaid typically see:

• 100% contract coverage—no deals that "don't fit the system"
• Zero manual data entry from contracts to invoices
• 3x faster collections with AI-powered follow-up sequences
• 30+ day reduction in Days Sales Outstanding (DSO)
• 95% less time spent on billing operations
• Full visibility into enterprise payment patterns and cash flow
• No volume minimums—start today, scale tomorrow